The Apex 7 keyboard has mechanical switches guaranteed for 50 million keypresses. Blue switches are known for their clicky snap-action keypresses so you feel and hear exactly when a key registers. An integrated OLED Smart Display with on-board storage is your command center for on-the-fly info from your game, Spotify, or Discord, and provides software-free customization for tweaking and saving your settings. An unbreakable aluminum alloy frame makes it a standout mechanical keyboard.